Selected work
Picked from what I do best :
Uncovering why only 27% of learners talked to their AI companion, and setting its next direction
Driving a strategic UX overhaul that lifted completion rates by 6 points while cutting support needs
Improving session flow, cutting unnecessary over-time by 10 points while maintaining quality
Giving cultural venues a page of their own, lifting bookings by 15 points
Redesigning a placement test that doesn't feel like a test, taken by 650K learners
Making every small step feel like a victory, lifting daily practice by 25%